Caribbean (Jamaica)

How do we even begin to describe the life-changing experience of visiting Jamaica? Is it the island's rich culture - a mix of African, European and Indigenous influences? Is it the fact that Jamaica is the birthplace of reggae music, something that is deeply ingrained in the island's culture and identity? Is it the warmth of the people who make you feel welcomed with their kindness from the moment you arrive? Or is it the country's natural beauty, from the lush rainforests to turquoise waters?

One thing's for sure: you can get an authentic taste of Jamaica through its bold and flavorful cuisine, dishes such as jerk chicken, ackee and saltfish, and curry goat. Once you've indulged in the amazing culinary delights, don't miss out on experiencing the diverse array of activities on offer: from lounging on gorgeous beaches, to drifting down the river on a raft, to visiting coffee plantations, to swimming in a glowing lagoon, and dancing the night away in town.

Destination Highlights

Relax on Seven Mile Beach

Beach & Sun

Stretching along the coast of Negril, Seven Mile Beach promises a haven of powdery white sand and turquoise waters. Spend your days swimming, sunbathing, or participating in water sports like snorkeling. Recharge with a refreshing drink or some delicious cuisine from one of the vibrant beach bars.

Explore the Blue Mountains

Culture History & Arts Family Travel

Take a scenic drive or hike through the misty Blue Mountains, home to Jamaica's famous coffee plantations. Meet the friendly locals in the villages, enjoy the panoramic views from the mountain summit, and savor some of the world's best coffee at one of the many coffee plantations.

Raft the Martha Brae River

Adventure Wildlife & Nature

Drift lazily down the serene and winding Martha Brae River on a traditional bamboo raft, guided by an expert raft captain. Float past hidden coves while towering trees provide some respite from the sun, and the gentle current carries you effortlessly downstream.

Dance the night away in Kingston

Culture History & Arts City Breaks

There's no better place to experience Jamaica's nightlife scene than in its capital city, Kingston. Enjoy live reggae music, sip on delicious rum-based cocktails, and move to the rhythm of reggae and dancehall beats until the early hours of the morning.

Discover the Luminous Lagoon

Cruising Wildlife & Nature

Take a nighttime boat tour to Luminous Lagoon and watch in amazement as bioluminescent microorganisms light up the water, giving the lagoon an ethereal shimmering glow. Swim in the lagoon and experience the way the water lights up with every stroke, kick or splash.